Product & Transformation Expert
Hi! I'm Sarah Dzida
I help companies successfully jump into new markets and leverage emerging tech through product-led business development.P.S, I'm also an artist.
For over 20 years, I’ve turned complex, messy ideas into transformative products, systems, experiences, and stories. No matter if I'm in the classroom or in the boardroom, my leadership reshapes how businesses and the people in them operate.
What I'm doing currently:
Fractional Product Manager at Motive Labs
Collabing with Jon Saltzman on 2 startup ideas with imaginative business models
Teaching at the USC Annenberg School for Communication
Zigzagging my way through raw and polished writing on my Substack
Taking inquiries from thoughtful, passionate companies who want to make thoughtful, meaningful things.
Trusted by Companies like . . .
Awards
From Walmart to Lexus, here's my industry-recognized work.
Winner CommArts Interactive Award
Interactive film meet interactive video aka the future of shoppable content. This was a 0→1 launch of for Walmart & Eko's $250 M partnership; the full experience is retired, but 🎥 catch the vibe here and 🥳 accolades here.
2x Silver Tellys & 1x Digiday Interactive
Interactive toy catalog KidHQ/ToyLab had over 3.1 M engaged views, with kids spending ~10+ minutes playing. Almost 2.1 M toys were shared with parents. Read 🥳 from WSJ, Forbes & Buzzfeed. Re-live 🎥 the Walmart magic.
47th International Creativity Award
Lexus is more than just cars; and See.Lexus consolidated all of it—from cuisine to poetry slams—into one immersive brand hub. It reached 50K engaged views in the first month post-launch. Read the case study.
About
My background is in product strategy, experience design & creative storytelling.
I've been an ESL teacher, a martial arts book editor, a freelance magazine writer, a UX designer, product strategist, workshop facilitator, teacher, and more. What connects all these things together? Each required the creation of an innovative product—curriculum, book, digital experience, operational system—that created lasting impact across the business and its customers. That product never existed on just one level; it always transplanted across an ecosystem, creating a ripple effect of lasting change.In 2015, I left my last full-time job and decided to travel Europe for 5 months. When I came back, I launched my boutique consultancy focused on bridging the vision-to-reality gap for companies navigating complexity in new markets and emerging technology.Since then, I've worked across industries and with smart partners on cutting-edge projects from AI to global enterprise transformations. The connecting theme is how I consistently help them navigate complexity through product development in new markets and emerging technology.My clients have included Walmart, Lexus, CoreLogic, Solidigm, and dozens of startups and growth companies who are facing their most challenging strategic moments.
In addition to my professional work, I'm constantly using writing, art, and creative exploration to solve complex problems and/or how I think about the world. I've written plays, radio reviews, poetry, fiction, non-fiction, magazine articles, and more things that I've probably forgotten. Honestly, it's my super-not-so-secret skill that I also deploy constantly in professional settings whether my clients realize it or not.If you'd like more information about that, you can visit my personal Substack OR read my hybrid poetry-memoir Dearest Enemy.
Industry Interviews & Press
Contact
Ready to figure out how to make your vision a reality?
Here's how I'll support you:
Clarity on the core disconnect keeping your team stuck
Cross-functional alignment around what to do next
Momentum toward your vision with measurable progress
"Sarah was a conductor. She knew where to take us and how to get us there."Andrea Lim, Digital Communications Manager for Lexus
Testimonials
Here's what people say about working with me:
"Sarah is thorough and delivers impact quickly."Christy Willingham, Head of DTS Powered Marketing
"I'd recommend Sarah to any founder open to candid feedback and bringing your vision to life."—Augusto Leal | Founder of Melodiso AI
"Sarah went above and beyond, creating a strategy that touched every part of the project."—Lee Fleisher | Healthcare Marketer
"I very much appreciated Sarah's ability to lead the team through the forest."—Ran Craycraft | Managing Partner, Wildebeest
"Sarah knows her craft, is confident in her work, and open to collaboration."—Carrie Ko | Executive Strategy Director, Ueno
"Sarah was able to get the team moving toward a singular goal."—Nick Jartcky | Senior Digital Marketing Manager, Xperi
"We've worked on [lots] of projects, and Sarah consistently delivers work of the highest quality."—Jaime Levy | Author of UX Strategy and Industry Leader
"Sarah is a perfect collaborator. Creative on her feet and able to get the job done."—Alex Molloy | OpenIDEO Los Angeles Chapter Founder
"Sarah became the source of best practices for us."—Nick Jartcky | Senior Digital Marketing Manager, Xperi
"Sarah is thorough in getting to know the business so she can deliver impact quickly."—Christy Willingham | Head of DTS Powered Marketing
"I loved the way Sarah wrangled all our teams into a cohesive strategy."—Josh VandeBrake | Sr Web Strategist, CoreLogic
"I valued Sarah's leadership and ability to move the team forward with a smile."—Tico Clark | Software Engineer, CoreLogic
"Sarah turns problem-solving into play, finding ways to simplify the most complex things."—Julia Gorbach | Director of Originals, Technology Humans & Taste
"I will 100% recommend Sarah because I know she gets the job done."—Mila Thomsen | Associate Creative Director, Technology Humans & Taste
"Sarah is no-nonsense and quick with an answer."—AJ Patterson | Director of Connected Experiences, Gensler
"Someone clearly understands that a llittle fun goes a long way."—Libby Bawcombe | CommArts Juror
"This is one of my favorite pieces this year. It feels like a video version of Wikipedia."—Phillip Tiongson | CommArts Juror
"Sarah is simply awesome to work with. I can't wait to work with her again."—Lisa Lokshina | Co-Founder L3A UX Studio