The title always changed. The work never did.
I've been an ESL teacher, a martial-arts book editor, a magazine writer, a UX designer, a product strategist, a workshop facilitator, a professor. Every role was the same job wearing a different badge: walk into complexity, read the whole system, and make something work that wasn't working before.
For the last decade, companies have brought me in to lead website transformations before major acquisitions, launch products into new markets, unify global teams around a single strategy, and turn creative methodologies into AI products. I've worked across industries without needing a running start — because the system dynamics are always recognizable even when the domain isn't.
Notable engagements: Walmart, Lexus, CoreLogic, Solidigm, Gensler, City of Los Angeles, Rakuten, Medallia, MCR Labs, and others. I also teach the next generation of this work at USC.
P.S. I'm also an artist. Writing is my super-not-so-secret skill — plays, poetry, a hybrid poetry-memoir, and a decade of making complex things make sense on the page. My clients get it whether they realize it or not.
"Sarah was a conductor. She knew where to take us and how to get us there."Andrea Lim · Digital Communications Manager, Lexus